Nikhil Samuel
Writing
Recent
- The Memory Layer: Why Your PRD Should Be Queryable October 2025
How queryable PRDs create optionality, compress time-to-validation from weeks to days. - What I've learnt from The Righteous Mind October 2020
Key learnings from Jonathan Haidt's book on morality and human nature.
2018
- Is referral marketing dead? April 2018
Exploring whether traditional referral marketing is saturated and what comes next. - What you need to do before measuring Net Promoter Score March 2018
A practical guide to using NPS surveys effectively. - Start getting valuable feedback from your users now February 2018
A practical process for early-stage startups to collect and act on user feedback.
2017
- The Essentials - Startup Growth 101 November 2017
A comprehensive guide to everything you need to know to acquire customers. - Everything you wanted to know about Product/Market fit November 2017
My curated list of the best resources for understanding Product/Market fit. - How you can apply startup growth models to your personal growth September 2017
Applying Andy Johns' growth equation to personal development. - How to build a growth model for your startup August 2017
A practical guide to building a growth model based on my study of growth frameworks. - Frameworks and Models for Startup Marketing - Part 3/3 August 2017
AHA moments, the Hook Model, and T-shaped skill development for growth marketers. - Frameworks and Models for Startup Marketing - Part 2/3 August 2017
Diving deeper into growth: Bullseye Framework, Andy Johns' Growth Equation, and Viral Loops. - Frameworks and Models for Startup Marketing - Part 1/3 May 2017
Major frameworks for startup marketing covering the classics and growth fundamentals. - Are your Click-through rates good enough? A growth study May 2017
How we increased click-through rates by 30% using plain-text emails instead of templates. - Vertical vs Horizontal progress January 2017
Thoughts on Peter Thiel's concept of technological innovation versus globalization.
2016
- 5 articles on Viral Growth worth reading October 2016
A curated collection of essays that helped me understand viral growth basics. - Should we think exponentially into the future? May 2016
The world changes exponentially. Our minds think linearly. That gap creates opportunity. - Seneca's Wisdom On Groundless Fears May 2016
A profound paragraph from Seneca's Letter to Lucilius on dealing with imaginary fears.