I've been reading about viral growth. These essays helped me understand the basics.
1. What's your Viral loop?
Andrew Chen covers the basics of Viral Loops. What they are and how to build your own.
2. 5 crucial stages in designing your Viral loop
Andrew Chen breaks down the stages in building a viral loop. He guides you to ask the right questions at each point: Strategize, Implement, Launch, Optimize, Refine.
3. Lessons Learned - Viral Marketing
David Skok dives into Viral Marketing in this post. He also put out a Slideshare on this topic. Play around with the excel sheet embedded in the article.
4. How to model viral growth - The Hybrid Model
Rahul Vohra goes into the basics of modeling viral growth.
5. How to model viral growth - Simple loss
Rahul Vohra adds complexity to the model. He adds other channels, simulating real-world scenarios.
Know other essays on viral growth that added value to you? Let me know.